“First grow the pie, before dividing it and competing for the pieces!”.

Detlev J. Hoch

Are South Eastern European countries a trendy offshoring location and how much of the total offshore potential are they able to capture? Which are the next hottest offshoring cities in the region and which are the major curbs of offshoring development in SEE? What role beyond office space provider should the real estate community play in all of this? In this interview, Detlev Hoch from McKinsey & Company answers these questions as well as several more, closely related to the real estate industry.


This interveiw contains 2380 words.

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