"International branding of hotels becomes increasingly important for financing".
Georg SchlegelWhat a rookie hotel investor should do when committing a mid-scale investment, how can he benefit from a franchise or a management contract with a hotel operating company, which SEE cities have prospects of attracting both business and leisure travel – the insights of Georg Schlegel, Development Director at InterContinental Hotels Group – the largest hotel company by number of operated rooms, on all these hot issues are available in this interview. You can also read about the Group’s future plans – worldwide and regarding South Eastern Europe, as well as about the latest trends in the hotel and tourist business – on-line reservations, low-cost travel and hotel REITs.
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